Welcome to Classy Kitchen!
The first thing you need to know is that this is more than just a kitchen product line. It is an extension of our family, inspired by candlelit dinners filled with the sounds of laughter, silverware clinking against plates, the splashes of wine freely being poured into glasses, and satisfied murmurs as the last bits of dessert are scraped from bowls. There’s no greater bond than food and we’re here to help make that happen, one chili paste and marinade at a time.
Our entire family has always loved entertaining and welcoming people into our home, and we have a passion for extracting every last bit of flavour from all that life has to offer. We want to create a full sensory experience by making sure that you and your loved ones are surrounded by wonderful aromas (in the kitchen and out) and mouthwatering tastes. This joie de vivre (a wonderful French phrase that literally translates to “joy of living”) runs through our veins and it is an innate part of who we are and, as a result, what Classy Kitchen is about.
What We Value:
Local is lekker: We produce and sell solely in South Africa, employ people in our communities, and source locally.
Natural is nice: Our products are free of unnecessary preservatives and ingredients in an effort to keep everything as natural as possible.
Bigger isn’t always better: We’re not trying to compete with the big brands. Our pride is in small batch production that allows us to adhere to strict quality control and make sure that we’re consistently meeting our high standards every single time.
Fairly simple and simply fair: We’re fully supportive of Fair Trade and only markup just enough to cover our costs and bring in a small profit. Our goal is to make our handcrafted goods accessible to as many people as possible and one way to accomplish that is by offering them at fair and ethical prices.
Feel good focus: The brand was born from humble beginnings and the strong bonding element of food. We want your face to light up with surprise and delight as one of our packed-with-flavour pastes hits your tongue for the first time. The same goes for our signature scents as you walk from one room to another. And we want you to share that same feel-good feeling with the people in your life.
“Food is our common ground, a universal experience.” - James Beard